WHY SMC?

Sales and Marketing Council of Southern California (SMC/SC) exists for the purpose of advancing the discipline of marketing and sales through education, mutual support for personal and professional growth, networking, and providing a forum for the exchange of ideas. SMC/SC continues to be the educational arm of BIA. Its goals are:

  • To continue support for the homebuilding industry and its members through informative, educational programs and seminars.
  • To reach out to the community through HomeAid and to help those less fortunate.
  • To support through scholarships and encourage participation in the MIRM (Member of the Institute of Residential Marketing) and CSP (Certified Sales Professional) educational programs.
  • To provide recognition of corporate and individual accomplishments through the MAME (Major Achievement in Marketing Excellence) award and sales award programs.
  • To continue to bond together through social fund-raising events, which provide the means to support our commitment to the industry, our membership, and BIA.

Community Involvement - Project One

Learn more about Project One, SMC/SC’s community outreach program.
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